Nabisco and Nintendo team up to release limited-edition ‘Pokémon’ Oreo cookies

(Pokemon Company Image)

The Pokémon Company, which manages the international brand operations behind the Pokémon series, announced Wednesday that it’s teamed up with Nabisco to offer a limited-edition set of Pokémon-themed Oreo cookies.

Under the terms of the deal, Pokémon fanatics can find specially-branded Oreo packages in stores starting on Sept. 13. These will feature cookies in each package which feature embossed pictures of 16 iconic Pokémon, including Pikachu, Bulbasaur, Charmander, and Squirtle.

In what Oreo is billing as a “cookie rarity scheme” (it’s in the press release; I did not make that up), some of the 16 Pokémon Oreos are being made deliberately hard to find, in much the same way as some Pokémon are particularly difficult to catch. Not every bag is guaranteed or even likely to have all 16 Pokémon cookies in it. Pokémon merch collectors will have their work cut out for them.

The promotion is intended to run “while supplies last.” Fans looking to get a jump on the cookie hunt can pre-order Pokémon Oreos on Oreo’s website starting today.

The Pokémon/Oreo collaboration is also being marked with an art installation on the Venice Beach Boardwalk in Los Angeles until Oct. 3, which will feature over 8,000 3D replicas of Pokémon Oreos displayed on an 8′ x 22′ mural in a Pikachu-themed design. The mural is being heavily promoted on Oreo’s social media accounts, including its Instagram, for cookie fans outside L.A.

The Pokémon Company, headquartered in Tokyo, is a joint operation between Nintendo, Pokémon developer Game Freak, and the Japanese company Creatures. It’s responsible for managing the Pokémon brand worldwide, including its marketing and licensing, and has an American office in Bellevue, Wash. (Notably, while most of the games in the Pokémon series are exclusive to Nintendo systems, Pokémon itself is not actually owned by Nintendo.)

See also  A balloon with Pop! Funko flies high in annual Thanksgiving Parade with Grogu from ‘Mandalorian’

The process of collecting the Pokémon Oreos is likely to be further complicated by the ongoing Nabisco strike. At time of writing, the strike is still underway in five cities in six states, including Portland, Ore.

Nabisco’s parent company Mondelēz International, faced with an upswing in demand for snacks during the COVID-19 pandemic, began to move some of its workers to 12- or 16-hour shifts without a corresponding increase in overtime compensation. This, combined with a 2018 decision by Mondelēz to replace its workers’ pension program with 401(k) plans, has led to the strike.

In addition to Oreos, brands affected by the strike include Ritz crackers, Chips Ahoy, Triscuits, Wheat Thins, and Teddy Grahams. While Nabisco had teased the Pokémon collaboration back in June, meaning the deal likely isn’t a cynical attempt to get labor-sympathizing customers to stop boycotting Oreos, the ongoing strike could cause supply issues for anyone looking to complete their set of Poké-cookies.

Related Posts

‘We have Leonardos among us’: DaVinci exhibit shows Seattle region’s spirit of innovation

The DaVinci’s Inventions exhibit opens at the Museum of History and Industry in Seattle on Saturday. (GeekWire Photos / Laurel Deppen) An international exhibit showcasing newly-built works…

Real estate riches: Paul Allen’s Hawaii estate sells for $43M; Oprah home gets $14M on Orcas Island

Paul Allen at the University of Washington in 2017. (GeekWire File Photo / Todd Bishop) High-priced real estate with Northwest connections has changed hands for top dollar…

Seattle Thunderbolts take cricket to the next level as tech backers follow dream to grow sport in U.S.

The Seattle Thunderbolts pose for a photo after receiving new jerseys. (Seattle Thunderbolts Photo) Cricket fans in the Seattle area now have a team to get behind…

Melinda French Gates cheers on future son-in-law at Olympics as he competes in equestrian for Egypt

Nayel Nassar and Jennifer Gates, oldest daughter of Bill and Melinda French Gates. (Instagram Photo via @nayelnassar) Melinda French Gates is paying special attention to the Tokyo…

Paul Allen superyacht Octopus finally sells after being listed for nearly $300M

Seattle may have landed the Kraken, but someone else is taking over the Octopus. The 414-foot superyacht that once belonged to Paul Allen, the late Microsoft co-founder…

Extra high tech in Seattle: Photos show worker at tip of Space Needle spire installing new PanoCam

A worker is visible atop the Space Needle spire with the Seattle skyline as a backdrop. (Space Needle Photo) There’s Seattle tech, and then there’s Seattle high…

Leave a Reply

Your email address will not be published. Required fields are marked *