Ohio ad campaign targets Seattle ‘tech bros’ — questions why someone would want to stay in a big coastal city

The State of Ohio actually needs Seattleites to transfer to the Buckeye state — even the tech bros.

A brand new ad campaign from JobsOhio airing in the course of the March Insanity basketball match particularly targets Seattleites, questioning why someone would want to stay in an costly coastal city when Ohio beckons.

The ad options a befuddled techie from Seattle by the title of Yuchi who tells a group counseling session that he’s returning to Seattle after networking and looking for enterprise capital in Ohio’s tech scene, sparking the counselor of the session to observe that “Ohio denial is actual.”

“My workplace in Seattle is sick,” Yuchi tells the group. “I’ve simply been working from house for like two years now, and I notice I didn’t actually know why I used to be residing there anymore.”

The narrator kicks in to declare: “They at all times come round to Ohio in the top, even the tech bros.” 

Let’s pause right here for one second to mirror on the authenticity of the ad, because the report wants to be set straight.

  • First, Ohio is hardly a vacation spot for Seattle entrepreneurs looking for capital.
  • And, secondly, the Buckeye state — with practically 4 million extra residents than Washington state — attracted $2.3 billion in enterprise capital final 12 months throughout 181 offers, in accordance to the Enterprise Monitor report. Washington state attracted $8.5 billion throughout 549 offers.  

The ad directs folks to be a part of the dialog at #LastStrawStory on social media, with some lower than flattering reactions already popping up. The brand new JobsOhio campaign additionally has comparable themed adverts concentrating on Austin and Los Angeles, with one that includes a current Ohio transplant by the title of Graham who laments dropping out on his fourth bid on a home in Austin to a tech bro.

The JobsOhio YouTube web page gives a bit extra perception on the ad campaign:

In the event you’ve been working from house for the previous two years, you is perhaps questioning what you’re nonetheless doing in your big, coastal city. So are we. If you tweet us your #LastStrawStory throughout March Insanity or go to OhioIsForLeaders.com, you’ll be taught extra about life in the Buckeye State, from evaluating cities like Cincinnati, Cleveland, and Toledo, to imagining your self in a nice new job with a quick commute. We’ll save a seat for you in Ohio… sure, even for the tech bros.

We’ve seen this on-the-nose method from the Buckeyes in the previous. JobsOhio additionally positioned billboards round Seattle in the previous 12 months, together with one which mentioned: “Reside the place you’ll be able to truly save for a wet day.”

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Editor’s observe: I spent the primary 18 years of my life in Ohio, and nonetheless go to a few occasions annually. It’s a fantastic place. However I’ll stick by this maxim: “Ohio is a good place to be from.”

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