Seattle wearable tech startup, backed by NFL star and Heisman Trophy winner, raises $6M

(Strive Image)

Strive, which makes wearable tech for athletes, raised $6 million as part of a Series A funding round. 

The Seattle startup aims to help athletes better understand how and why they fatigue. The Bothell, Wash.-based company develops sensors that embed into compression clothing and provides data to teams and players.

“As a professional athlete, I’ve used countless technologies to help me find an edge,” Jonathan Taylor, a star NFL running back who is also an investor, said in a release. “Strive is the first one that has helped me understand my physiological strain, fatigue, and efficiency, which help me play faster and stronger.” 

Strive is among a throng of companies developing wearable technology for athletes that use the data to help prevent injury and improve skills. Athos, for example, also monitors muscle activity using sensors embedded in clothing. It was founded in 2012 and has raised more than $50 million.

The company was founded in 2016 by a pair of former athletes. CEO and co-founder Nikola Mrvaljevic was a professional basketball player in Montenegro when he got the idea for the startup, while co-founder Carsten Winsnes was a NCAA crew athlete. Winsnes left the company in 2020 and is now head of engineering at CrowdCast.

Strive is currently working with the NCAA, NFL, EPL, and MLS teams, along with the U.S. Military. It has grown from seven full-time employees in 2019 to about 30. The company says it will use the funding to further grow its workforce, marketing and product development.

Berkeley, Calif.-based Future Communities Capital led the round, with participation from Seattle-based SeaChange Fund. Other notable investors include Troy Smith, a former Heisman Trophy winner at The Ohio State University.

Total funding to date is $10.5 million.

See also  Seattle Seahawks star Bobby Wagner on tackling venture capital and business lessons from the field

Related Posts

Why are top accounting software for nonprofits necessary

The best top accounting software for nonprofits

Accounting software can help simplify and streamline bookkeeping and accounting tasks, ensuring that financial records are in order and reporting standards are met. msiu.info share you to…

Sea.citi merges with WTIA in combination of two civic-focused tech industry nonprofits in Seattle

Former Seattle Mayor Jenny Durkan announced the launch of Sea.citi in 2018. (GeekWire File Photo / Monica Nickelsburg) Sea.citi, a nonprofit that launched in 2018 with the…

Survey: 88% of U.S. startup leaders worried about fundraising, signaling slower growth ahead

Qualtrics / Delighted Graphic New research published Monday quantifies the growing sense of caution among U.S. startup leaders, as economic turmoil creates concerns about cash, and causes…

About to take early stage startup job? Amid concern of downturn, CEO says to ask these hard questions

Kieran Snyder of Textio at the 2019 GeekWire Awards. (GeekWire File Photo) In addition to the usual questions about pay and benefits and culture and so on,…

Why this Florida venture capitalist is touring Seattle’s tech scene

Pablo Casilimas. (Photos courtesy of Casimilias) When Pablo Casilimas gave his girlfriend, a travel nurse, a list of cities he would prefer to live in, he put…

Maveron raises $225M for its 8th fund to back more consumer-focused startups

The Maveron team. (Maveron Photo) The news: Maveron, a venture capital firm founded 24 years ago that invests in consumer-oriented startups, raised $225 million for its eighth…

Leave a Reply

Your email address will not be published. Required fields are marked *