T-Mobile’s latest bright idea is a magenta-infused Lite-Brite toy to promote its 5G network

(T-Mobile Photo)

T-Mobile is tapping into a bit of toy nostalgia to shine a light on its unending quest to let everyone know that it’s really, really into 5G.

The Bellevue, Wash.-based wireless company is selling a limited-edition Lite-Brite with all the original light pegs — plus 184 magenta pegs — to promote how it is lighting up the country with better cell coverage, reliability, upload speeds, download speeds and all that 5G stuff.

“This is a real product you can really order,” T-Mobile says on a website for the Lite-Brite, which they’re asking $19.99 for, while supplies last.

The site features a nostalgically goofy video of two kids playing with the toy and there are downloadable templates to create lighted designs such as the T-Mobile logo, a cell tower, a map of the U.S. with 5G in the middle of it, and more.

And of course, because it’s T-Mobile, it’s always about shining brighter than the wireless competition, as the Lite-Brite maps below illustrate:

(T-Mobile Image)

See also  GeekWire taste test: We put a Seattle startup’s beanless coffee up against Starbucks and others

Related Posts

‘We have Leonardos among us’: DaVinci exhibit shows Seattle region’s spirit of innovation

The DaVinci’s Inventions exhibit opens at the Museum of History and Industry in Seattle on Saturday. (GeekWire Photos / Laurel Deppen) An international exhibit showcasing newly-built works…

Real estate riches: Paul Allen’s Hawaii estate sells for $43M; Oprah home gets $14M on Orcas Island

Paul Allen at the University of Washington in 2017. (GeekWire File Photo / Todd Bishop) High-priced real estate with Northwest connections has changed hands for top dollar…

Seattle Thunderbolts take cricket to the next level as tech backers follow dream to grow sport in U.S.

The Seattle Thunderbolts pose for a photo after receiving new jerseys. (Seattle Thunderbolts Photo) Cricket fans in the Seattle area now have a team to get behind…

Melinda French Gates cheers on future son-in-law at Olympics as he competes in equestrian for Egypt

Nayel Nassar and Jennifer Gates, oldest daughter of Bill and Melinda French Gates. (Instagram Photo via @nayelnassar) Melinda French Gates is paying special attention to the Tokyo…

Paul Allen superyacht Octopus finally sells after being listed for nearly $300M

Seattle may have landed the Kraken, but someone else is taking over the Octopus. The 414-foot superyacht that once belonged to Paul Allen, the late Microsoft co-founder…

Extra high tech in Seattle: Photos show worker at tip of Space Needle spire installing new PanoCam

A worker is visible atop the Space Needle spire with the Seattle skyline as a backdrop. (Space Needle Photo) There’s Seattle tech, and then there’s Seattle high…

Leave a Reply

Your email address will not be published. Required fields are marked *